Driving around last night I couldn't believe my ears when a familiar voice came upon the radio. It was hot, it was sexy, it was southern. After some internet investigation it is indeed true, Matthew McConaughey is the new "Beef, it's what's for dinner!" man.
He has replaced Sam Elliot, who was a known voice for many, that followed the catchy musical intro of, "da da da dddddd da dd d da da....." Or however it went.
I'm not sure if Matthew is going to turn some vegetarians all the way around, but he certainly doesn't hurt.